The Back of the Napkin 纸巾的背面 9781591843061 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

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我们真正要担心的只有三件事。首先是品牌，然后是内容和功能。

如果我们能够决定把什么放入这三个圆圈里，那么我们就可以为任何特定群体（包括你们这些教育家）建立他们所需要的网站。

人们想做什么（或者说我们认为他们想做什么）决定‘功能’；人们想知道什么（或者说我们想让他们知道什么）决定‘内容’；人们会记得什么（或者说我们想让他们记住什么）则决定‘品牌’。

工程师建立功能性部件；撰稿人和编辑明确写作和编辑内容；设计师则创造令人难忘的客户体验。

第一，什么问题？第二，什么图？第三，“我们”是谁？

展示你最闪亮的创意：将所有的视觉创意按一定的原则排序，让那些最切题、最重要的创意排在最前面。

视觉化思考最基础的三种工具：肉眼，内心的眼睛，手眼合作。

视觉化思考过程的四个步骤：看，观察，想象和展示。

帮助我们打开内心的眼睛，即按照何种思路想象：SQVID 简单还是精细，定性还是定量，愿景还是执行，个别还是比较，变化还是现状。

六种展示方式：谁，有多少，在哪里，在什么时候，怎么样，为什么。

“看”的时候要提的问题：

都有什么材料？材料是不是很多？还缺哪些材料？

我能看多远？此时此地，我讨论的范围是什么，我的眼界又受到怎么样的限制？

我面前的这些材料是不是我想看到的？我能否很快得到那些我想看到的材料，或者还要花一些额外的时间去梳理这一堆材料？

看=收集+初选

1.收集您能看到的所有东西

1.1分辨方位

1.2定位

1.3识别

2.把它们逐一摆开，这样你就可以一览无遗了

3.建立基本信息坐标

3.1 找一个并不以来长度、高度或纵深的坐标系。

参考“六要素”：“谁/什么”“多少”，“什么时候”“在哪里”“怎么办”以及“为什么”

4.练习视觉分类

书籍介绍

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin , the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.